The end of the financial year (EOFY) is a major event for car buyers in Australia, offering some of the best deals of the year as dealerships clear stock and make room for new models. The 2025 EOFY car sales are no exception, with significant discounts, incentives, and government-backed schemes making it a prime time to purchase a new vehicle. In this guide, we explore the top deals, how to maximise your savings, and the latest government support available for buyers and businesses.
Why EOFY Car Sales Are So Big
EOFY car sales have become a retail phenomenon, with dealers offering deep discounts and special offers to clear inventory before the new financial year begins. This period is marked by a sense of urgency, as both private buyers and small businesses look to take advantage of tax benefits and government incentives before June 30. In recent years, Australians have spent billions during June alone, with the average EOFY shopper spending over $1,600 in 2024.
Best EOFY Car Deals in 2025
While specific models and offers can vary by dealership and region, the following segments are typically the most competitive during the EOFY period:
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Electric Vehicles (EVs): With increasing government support and growing consumer interest, EVs are among the most heavily discounted vehicles. Many brands are offering cashback, low-interest finance, or free charging packages.
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SUVs and Utes: These remain the most popular vehicle types in Australia. Expect substantial savings on both new and demo models, especially on popular brands like Toyota, Ford, and Hyundai.
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Small and Medium Cars: Dealers often slash prices on smaller vehicles to attract first-time buyers or those looking for a second car.
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Luxury Vehicles: Even luxury brands participate in EOFY sales, offering finance deals, extended warranties, or free servicing.
Government Schemes and Incentives
Instant Asset Write-Off
One of the most significant incentives for small businesses is the instant asset write-off scheme. For the 2024–25 income year, small businesses with an aggregated turnover of less than $10 million can immediately deduct the full cost of eligible assets costing less than $20,000 that are first used or installed ready for use between 1 July 2024 and 30 June 2025. This applies on a per asset basis, so businesses can write off multiple assets if each is under the threshold.
| Scheme Name | Eligibility Criteria | Asset Value Limit | Period | Notes |
|---|---|---|---|---|
| Instant Asset Write-Off | <$10 million aggregated turnover | $20,000 | 1 Jul 2024 – 30 Jun 2025 | Per asset, multiple assets possible34 |
| Temporary Full Expensing | <$500 million aggregated turnover (2020–21) | $150,000 | 12 Mar 2020 – 30 Jun 2021 | Ended, replaced by current scheme3 |
| Previous Write-Off Limits | <$10 million aggregated turnover (various) | $20,000–$30,000 | 2016–2023 (various) | Historical, now superseded3 |
Fringe Benefits Tax (FBT) and EVs
Businesses purchasing vehicles for staff should be aware of fringe benefits tax (FBT) rules. However, eligible electric vehicles are currently exempt from FBT, making them an attractive option for company fleets2.
How to Maximise Your EOFY Car Purchase
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Plan Ahead: Research models and prices before visiting dealerships. Use online tools to compare deals.
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Negotiate: EOFY is a great time to negotiate extras like free servicing, accessories, or extended warranties.
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Check Eligibility: If you’re a business, ensure you meet the criteria for the instant asset write-off or other government incentives.
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Consider Timing: Visit dealerships towards the end of June for the best deals, as sales targets are often still being met.
Psychological and Financial Considerations
The EOFY period is designed to create a sense of urgency, encouraging buyers to make quick decisions. Research shows that up to 90% of purchasing decisions are driven by emotion rather than logic, and retailers use this to their advantage. It’s important to stay focused on your budget and avoid impulse purchases that could derail your financial goals.
Workplace and Regulatory Changes
From 1 July 2025, several new workplace laws and procurement rules will take effect, including changes to casual employment and new standards for gig workers. While these may not directly impact car buyers, businesses should be aware of the broader regulatory environment.
FAQs
1. What is the instant asset write-off limit for 2024–25?
For eligible small businesses, the limit is $20,000 per asset, available until 30 June 2025.
2. Are electric vehicles exempt from fringe benefits tax?
Yes, eligible electric vehicles are currently exempt from FBT, making them a smart choice for business fleets.
3. How can I find the best EOFY car deals?
Research online, compare prices, and visit dealerships late in June for the greatest discounts and incentives.
The 2025 EOFY car sales are shaping up to be one of the best opportunities for both private buyers and businesses to secure a new vehicle at a discounted price. With government incentives like the instant asset write-off and FBT exemptions for EVs, there has never been a better time to buy. By staying informed and planning ahead, you can make the most of the EOFY period and drive away with a great deal.
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