Mitsubishi is gearing up for a sensational return to the UK automotive market after a five-year absence, with European CEO Frank Krol confirming that the UK is the brand’s “preferred route” for expansion. The Japanese manufacturer, which pulled out of British roads in 2020 during a major cost-cutting move following the pandemic, is now plotting a strategic comeback backed by fresh hybrid and electric models.
Partnership Power Drives Revival Strategy
Mitsubishi has successfully re-entered European markets through its partnership with Renault and Nissan, currently selling rebadged versions of Renault models including the Clio (now called the Mitsubishi Colt) and the Capture (rebadged as the ASX). This Alliance collaboration provides the foundation for their UK return strategy.
New Model Lineup Taking Shape
Krol emphasised that Mitsubishi isn’t just planning to rebadge Renaults – they want a proper lineup that makes sense for British drivers. The anticipated models include:
- Outlander PHEV: The completely new 2025 Outlander features a plug-in hybrid powertrain delivering 302 PS with a 22.7 kWh battery capacity, enabling around 53 miles of electric-only driving
- Electric Scenic Sibling: A new all-electric SUV based on the Renault Scenic platform
- Hybrid C-Segment SUV: An unnamed crossover featuring petrol hybrid powertrain and advanced safety technologies
Market Timing and UK Automotive Landscape
The timing appears strategic given the UK’s evolving automotive market. UK passenger car sales rose 1.6% year-on-year to 150,070 units in May 2025, the best May performance since 2021. The UK government’s Zero Emission Vehicle (ZEV) mandate requires 28% of new car sales in 2025 to be zero emission, increasing to 80% by 2030.
Market Position and Competition Data
| Metric | 2025 Performance | Market Impact |
|---|---|---|
| UK Car Sales (Jan-May) | 850,903 units (+2.8% YoY) | Growing market opportunity |
| EV Market Share | 21.8% in May 2025 | Strong electric demand |
| ZEV Mandate Target 2025 | 28% zero emission vehicles | Regulatory advantage for EVs |
| UK Auto Industry Value | £100 billion | Substantial market size |
Strategic Challenges and Opportunities
Mitsubishi is still a recognised brand in the UK, but it will have to move fairly quickly to capitalised on that advantage. There are still about 100 Mitsubishi dealerships across the country handling servicing and support for existing customers, providing an existing infrastructure foundation.
Launch Strategy
While there’s no official date yet, with a facelifted Outlander due around 2027, that could be the moment they relaunch in full. The brand must navigate the competitive landscape where VW leads with 9.0% market share, followed by BMW at 6.2%.
Government Support and Regulatory Framework
The UK government’s commitment to automotive transformation supports Mitsubishi’s return strategy. Recent investments include BMW’s £600 million in UK factories and Tata’s £4 billion gigafactory investment. The SMMT (Society of Motor Manufacturers and Traders) continues advocating for industry support through the transition period.
A Strategic Comeback
After four years away, the brand’s fanbase, recognisable name, and fresh hybrid and electric options position Mitsubishi to potentially turn heads again. With strategic Alliance partnerships, evolving UK market conditions, and government support for electrification, Mitsubishi’s calculated return could mark a significant chapter in British automotive history.
Frequently Asked Questions
Q: When will Mitsubishi return to the UK market?
A: While no official date is confirmed, experts predict a full relaunch around 2027 with the facelifted Outlander.
Q: What models will Mitsubishi bring back to the UK?
A: Expected lineup includes the Outlander PHEV, an electric SUV based on Renault Scenic, and new hybrid crossovers.
Q: Why did Mitsubishi leave the UK originally?
A: The brand exited in 2020 due to pandemic-related sales collapse and cost-cutting measures across global markets.
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